Zepp, formerly Amazfit, launches the Zepp E smartwatches in the US and UK

Huami-owned Amazfit is a well-known maker of smart wearable accessories, but the company recently decided to rebrand itself as Zepp. Besides a new name and logo, nothing is changing for existing owners of Amazfit wearables. Moving forward, though, any future products the company launches will be under the Zepp brand. The first wearables under the new brand are the Zepp E Square and Zepp E Circle. These new smartwatches are billed as complete wellness devices, offering sleep tracking, heart rate monitoring, and bloody-oxygen saturation monitoring (with an SpO2 sensor).

Amazfit App Update! The Amazfit app has been officially renamed to Zepp. Your app will automatically update & your Amazfit devices will continue to work as normal. We think you’re going to love the new health management experience within the Zepp app. Let us know what you think! pic.twitter.com/rhMzUbDKXm

— Amazfit (@amazfit) August 25, 2020

Zepp E comes in two different designs: Zepp E Circle and Zepp E Square. They’re essentially the same devices but they feature slightly different screen sizes and shapes. The Circle features a 1.28″ AMOLED display at 416×416 resolution while the Square features a larger 1.65″ AMOLED display at 348×442 resolution. Both designs are made on stainless steel but come with different band colors and materials. While both the Circle and Square offer a leather band in “Polar Night Black” or “Moon Grey” and a fluoroelastomer band in “Onyx Black”, the Square gets a unique “Deep Sea Blue” leather band, “Pebble Grey” fluoroelastomer band, and “Metallic Black Special Edition” while the Circle gets its own unique “Ice Blue” fluoroelastomer band and “Champagne Gold Special Edition.”

One of Zepp E’s headlining features is the ability to track a wearer’s sleep stages, including light sleep, deep sleep, Rapid Eye Movement (REM), and awake time. The devices can even monitor your naps. Zepp then provides users with a sleep score, which users can use to take actionable steps to improve their sleep quality.

Both smartwatches also come equipped with a heart-rate sensor, which is common among today’s biggest wearables. However, Zepp is trying to differentiate its devices by using the heart-rate sensor to provide wearers with information about stress. The company said this stress-monitoring feature will come in a future OTA upgrade.

The Zepp E series also features 11 sports modes, including walking, indoor and outdoor running, cycling, swimming, climbing, and more. The smartwatches are graded for up to 5 ATM of water resistance but don’t have GPS for location tracking.

Even with all the different sports modes and tracking abilities, Zepp promises up to 7 days of typical battery life with the Zepp E thanks to a 188mAh battery. They can last a bit longer (up to 15 days) with the basic watch mode, though. The smartwatches take about 2 hours to fully charge and are charged by connecting to the 2 Pin Pogo Pin connector on the magnetic charging base.  This kind of battery life isn’t typical of Wear OS smartwatches, so you shouldn’t be surprised to hear that the Zepp E smartwatches run Zepp’s proprietary smartwatch OS. The OS offers five watch faces built-in, though more can be downloaded from the Zepp app.

Zepp (formerly Amazfit) (Free, Google Play) →

There are a lot of wearables on the market, but the Zepp E series seem like solid options from a reputable company. It’s also nice that it comes in both square and circle designs, letting consumers choose their preferred style. Consumers can purchase the Zepp E series for $249 right now in the U.S. If you’re in the UK, the wearables will retail for £209 starting September 1.

Pre-order the Zepp E: U.S. ||| U.K.

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